Pretty Thug New York, started by Ariana Atwater and Destiny Hidalgo, stands for all the street-smart-but-sweethearts out there who have their own unique style and don’t conform to traditional views of society. 

We both worked in the fashion industry, particularly the jewelry industry, for a decade. Between our affinity for accessorizing and always being complimented on our style, we decided to start our own company with pieces that we have specially curated. We envision PTNY as a lifestyle brand that extends beyond jewelry. One of our main goals for PTNY is to collaborate with our women-owned businesses and organizations to give back to charities.